This is not meant for anything but stirring up the far right and hoping it'll radicalize more right wingers. Being unhinged is part of the strategy.
Musk is out on revenge for being force to buy Twitter, and for being framed as an idiot in the media. He is using his newly acquired media sledgehammer to do exactly what he bought it for. Creating the narrative for advancing his personal interests.
This is why it's bad for society to let individuals be richer than nation states. This is why aristocracy was bad. Too bad the notion of freedom was used to rebuild aristocracy.