It can be, and you're zeroing on sense where vague lingo like "enhanced interrogation" replaces plain "torture".
But that's a stretch. Every profession develops their own lingo over time. They're called "term of art" (1)
An example is when one sysadmin asks another to "bounce the box" - these words have specific meanings which are opaque to outsiders, but are brief and precise to insiders.
This "internal lingo" developing is normal, inevitable, even necessary, and not in any way a "red flag".
If the admins of twitter had several different terms instead of calling them all the same thing then ... maybe they just needed to be brief and precise, to distinguish between them, in order to do the job effectively? You're trying to invent a problem where there is none.
1 )
https://www.yourdictionary.com/term-of-art
In this case, Twitter packages up two objectively observable things, people you follow and people who are popular, along with Twitter's own opinion about who the bad-faith actors are. It's that last subjective part that is at issue here. Yet all three are lumped together under the term "rank" [1], and we are told it is the bad actors who are manipulating, not Twitter.
I'm not calling for the demise of Twitter's former leadership, just calling out corporate speak where I see it. YouTube is at least transparent in this respect. They openly say that they "reduce" content [2].
[1] https://blog.twitter.com/en_us/topics/company/2018/Setting-t...
[2] https://blog.youtube/inside-youtube/the-four-rs-of-responsib...