Elon is harshing the vibes of Twitter addicts.
It's no more sophisticated than that. I used to think it was. But look at conversations about Musk following the twitter purchase, compared to conversations about Musk regarding Tesla. I've come to see that it's just people and their personal relationship to their toys.
I don't give two cares about Tesla and have like 5 Tweets in 14 years. Conversations about either never really made sense to me when looking from the perspective of someone emotionally uninvested and just watching things come and go in the world. But look at tech as toy and it all makes sense.