I don't think so. The New York Times demonstrated this three years ago, nobody really cared: https://www.nytimes.com/interactive/2019/12/20/opinion/locat...
The actual movies were nothing interesting, but general distaste for the move, plus a healthy dose of worry from members of Congress about the contents their own records, led to a law that explicitly penalized video stores that handed out that kind of info about their customers.
I think you're right in general that people are pretty blasé about tracking now, though.