We don’t need to “try to imagine”, we just need to wait a bit and watch Walt’s reanimated corpse and army of undead lawyers come out swinging for those “mice in the general style of Mickey Mouse”.
Intellectual property generally includes copyright, patents, trademark, and trade secrets, though there are broader claims such as likeness, celebrity rights, moral rights (e.g., droit d'auteur in French/EU law), and probably a few others since I began writing this comment (the scope seems to be increasing, generally).
I suspect you intended to distinguish trademark and copyright.