zlacker

The banners have become more intrusive and obnoxious as the organisation has become richer. Ten years ago, they were quite mild by comparison. You wouldn't get ten reminders, the banners didn't cover your entire screen, and they didn't beseech you not to scroll away.

A couple of years ago a Wikimedia Foundation fundraising report explained why that "Don't scroll away" phrase was added:

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“Don’t Scroll Away”

A simple, yet effective phrase that we were surprised to see resonate with readers worldwide was simply asking readers not to “scroll away” from or “scroll past” the fundraising message in the banner. We believe that addressing the context in which people donate helps improve the donation rate.

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Quoted from this report: https://meta.wikimedia.org/wiki/Fundraising/2019-20_Report