What was this ad that was so objectionable?
People with actually different experiences and backgrounds, somewhat the way how the ideal model of science is set up - individual humans are fallible and partisan, get your work checked by someone who disagrees because they're the ones who most want it to not be true.
They want (woke) social liberals who look different, and at least in America wokeness is just about the most white woman thing you can do.
If you write about, say, the controversies around the Latin Mass in the Catholic Church, getting a liberal woman to check a liberal man's work is useless - they're both likely to either have a dim view of the conservative sects that prefer the Latin Mass, to be just utterly unable to understand the religious conservatives' POV and worldview, or both. I know I did until I actually befriended some, it was something you could liken to moral colorblindness - the modern secular liberal is aggressively morally colorblind and lacking in understanding of others - again, speaking from experience.
That they apparently think gender defines perspectives more than ethnicity and cultural background is the problem. Apparently they can make an effort towards gender but not toward the issue that plagues English-Language Wikipedia that only English-language sources are used in the end, often even about subjects that are fundamentally not in English such as the critical response of non-English media, being phrased as though it's a global consensus.
Again, I've seen some places where his has recently improved, but it's annoying to, say, see on Wikipedia that for instance “criticism was mixed” on a French film that was overwhelmingly positively received in France because English-language criticism was more negative due to cultural differences.
You do know that any traction you are getting with these arguments goes out the window when you start using terms like "woke".
That they decided to highlight the gender problem first doesn't mean that Wikipedia thinks the other problems are ok as is.
Someone having different priorities for fixing problems is not necessarily your enemy.
In the end, from my perspective, Anglo-Saxons from whatever gender or color tend to think very much alike and very different from persons from entirely different countries. The country one is born in influences one's perspectives far more than one's gender or skin color, how could it not really?
That they prioritize such minutiæ over bigger problems is something I found a slap in the face, or rather, a reminder of the issue that they're probably barely aware of it and don't realize how different the perspective of other culture can be.
White, black, purple Americans tend to have similar perspectives on things, so do white, black and purple Swedes.
The issue is that the articles on many international things are clearly written from an Anglo-Saxon perspective, often citing purely English sources on events that happen in, say, France or Syria.