This was studying Facebook circa 2004-2006. That version of Facebook was laughably basic at that point. If I remember right it was a chronological list of posts on your wall. There was no algorithmic feed. Hell, the news feed at all was only launched in late 2006. There was no video. There were no ads. Nobody made content hoping to get rich and outrage didn’t sell. If only we could go back to such an innocent time.