It's not, really. It's about how you frame things, and the follow-up tweets touch on that:
>You wouldn't think so from the fundraising emails currently being sent out, telling people to donate "to keep Wikipedia online", saying it's "awkward to ask", etc. A recent poll of Wikipedia volunteers condemned these emails as unethical and misleading
>If people want to throw money into a bottomless pit, fine; but let's not pretend that the money is needed "to keep Wikipedia online".
>And that story is not the story told to prospective donors. Wikipedia and its unpaid volunteers – the people who actually write and curate Wikipedia – deserve better.