This is way more than just about not watching movies in 4k that you could also pirate. This is about turning people who don't have "trusted computing" devices that track every behaviour of theirs into societal outcasts.
That being said, extending it to everyone in a way that curtails individual control of computing devices creates an environment that is dangerous in many ways. I don't want to be in a world where only "approved" software is allowed on my computer or something. This can get wrong really quickly, and a lot of the application of attestation technology for consumers is really just about removing their freedoms.
The place where the government should step in IMO is not to ban CPU vendors from implementing this, but to pass anti-discrimination laws, so ban companies from requiring remote attestation to unlock some specific feature. They should maybe endorse it, or be allowed to warn you, but they should still allow full access regardless.
For the B2B setting there are obvious dangers of monopoly abuse, here the government just needs to enforce existing laws. Microsoft dropping the requirement that the signing key for third parties has to be trusted is IMO a major antitrust violation.
Get the government to regulate the corporations requiring it. Classify any attestation requirement as discrimination or something. They're excluding people without good reason.
If it's just about limiting access, Cloudflare imposes a similar limitation of number of accesses you can have to a website via remote attestation. I think once remote attestation becomes more prevalent, it might become useful in the ad business too, e.g. to prevent you from using ad blockers, or similar things.