People have become aware and angry that tech monopolies are exploitative. The winning strategy will involve focusing this fuzzy, ambient anger at a concrete target.
Once Pluton outs itself as an exercise in naked monopolistic power covered by a fig leaf of security -- and it will, as all hustles must eventually involve monetization -- the bad optics will be our opportunity to act. Any strategy on our side that involves putting down TikTok is doomed to failure, but if we put the bad optics in front of people, make the connection, and get them to briefly agree "yeeah, f** the monopolies! F** Pluton!" then a political solution becomes possible. Not easy, but possible.
It's a pity that this dialog has to be so reactive and simplistic, but communication at scale cannot function any other way.
The real problem is continued deference to old ownership memes; that a minority must be empowered due to past contract none of us were even alive to see signed. How do we know in real terms the truth given a past we can never experience?
Historical trends are one thing; that Bezos specifically is that special is another. This is the first period in history where the elders could hold power this long. It’s tacit ageism and everyone is too scared to say that to old people who would collapse in shock at the slightest whiff of real pushback, they’re so used to being coddled; they’re hardly a real threat.
Start telling your elders their past success does not give them ownership of the future.