The goal is to drive down healthcare prices using the levers that are available. Right now, there are often 10x price differences between two providers for the same service (or even between two patients at the same hospital) because all pricing is negotiated in a vacuum separately by every insurance company. It leads to a very distorted system with little downward price pressure.
We don't have a magic wand that we can wave to "fix healthcare", but we feel like we are driven by having a positive impact in the most pragmatic way possible. The premise will sound strange to people outside the US where heath care prices aren't defined by what insurance plan your job provides, but it is a huge market in the US where a ton of GDP is mis-spent on healthcare and ripe for disruption.
(And yes, we are hiring!)
A colonoscopy in NYC could cost me as low as $440 or up to $11k - cash price. Same providers with insurance are 1500 or 9000.
For some folks it's almost worth it to say you have no insurance and get the cash price at the same provider. I understood it was the other way around (negotiated rates). What a world we live in.
One thing is to expose the negotiated prices but I think another important aspect would be to collect actual bills and publish what got actually paid.