Just a note that this quote, and a similar one by Steve Jobs (‘Market research could never have given us the Macintosh’) are amongst the most misinterpreted in history. Most people see them as saying ‘market research is useless’ - what both were actually saying is that you need to take a new innovation to the customer and _then_ ask them what they think of it.
So no, don’t just flat out ask people what they want - but intuit and give people a little taste of what they could have - and then ask them what they think.