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1. scyzor+(OP)[view] [source] 2022-05-17 17:13:13
I think we will see the small phone format returning down the road under the SE brand instead. So a year or two from now a new SE that looks like today's 13 mini.

While the rumors themselves are usually pretty accurate, the interpretations and conversations around them remain pretty wild and emotional. Low sales numbers probably proved that the mini isn't the format that needs a refresh every single year and the 13 mini was unique because the 12 mini had a few weak points that needed addressing.

I think Apple has lately really had it's sh*t together when it comes to strategy and timing lately. They knew years ahead of time that the interest in the small format (in which you can reach across the entire screen with your thumb) would return as soon as everyone got used to and bored with big screens.

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