zlacker

5% sold were Mini. But I guess let’s axe it if it cuts into profit just a bit.

>>MrRidd+(OP)
It is a business, though, and if 5% of sales cost disproportionately more than 5% to produce, market, support, and all those things, then it’s fair to say “it doesn’t sell” and axe it.

>>MrRidd+(OP)
And together with the SE devices?

>>MrRidd+(OP)
Sadly yes, if the Mini means additional costs and only captures users which'd have bought your phone anyway it's just overhead.

Sad to say but ruthless supply chain and product range efficiency is one of the pillars of Apple's return.

>>pmlnr+W4
About 6, maybe 7%.