The 80's stock market was a pimer for this kind of culture. The era of excess led people to normalize bad behavior, enthusiastic marketing of assets, and a culture of greed at any cost. Within markets where products are essential, it creates chaos, and to the lay person, it creates a false impression that success is tangible, and that because it's backed by celebrities and corporations that it is all credible.
We're hurling towards an era of false economy, the results are likely to be harsh if we allow it to continue without being reigned in. The celebrities that back scams, as well as corps need to be held accountable because the main problem that it's growing in popularity is all of the glossy polish on the lies of phony payouts.