Heather R. Morgan is an international economist, serial entrepreneur, and investor in B2B software companies. She is an expert in persuasion, social engineering, and game theory.
They certainly thought an awful lot of themselves - it's fascinating to dig into their public facing digital trail. If they played by the rules they'd have been living large as part of the .001% of the world.
They bought themselves a giant lead brick and chained themselves to it. It'd be sad if it weren't so stereotypically comical.