This is actually how I run my business. So I post threads on Twitter to get attention https://twitter.com/AdventureMtn/status/1450141976976781312
But I don't care who follows me there.
You will notice the last post I link back to a site that I own and make money from.
I am not advocating building your own Twitter or building your own youtube. Instead I just sell premium versions of what most people would most likely post on Youtube. For example I created a whole video series on a site that I created called gamemarketingideas.com. I charge for that in real dollars not ad revenue or fractions of a cent with affiliate money. I own it. That content could have gone up on youtube but I don't trust a business hosted on the back of Google.
So instead I am basing my revenue on selling it off of a site that I own.
None of this is a perfect libertarian utopia of total self-sustainability. I am 100% not a libertarian. And there is no risk free business.
You just need to reduce risk.
My advice is basically a friendly reminder to be careful with these big tech sharks. Don't put your whole head in the sharks mouth. Instead just put a hand in the sharks mouth. It is less risky that way.
Don't ask me where the shark metaphor is going it is early and I haven't had my coffee yet