zlacker

The article discusses that. The idea is go where the people are and try to get them to come to your own kingdom. Use their platform to advertise your platform. I'm sure this is harder than it sounds, but it's pretty amazing the size of the organizations that don't even seem to be trying.

>>svacha+(OP)
Well the thing is it's probably much easier to do this incrementally. If you put a link to your site on your youtube videos your conversion is going to be terrible. If you put links to your twitter and discord it will be better. Then you can try to get people on your discord to go to your site since they're already deeply invested in your community. Anyway, building your castle in as many communities as possible seems like a much better defensive tactic than spinning your wheels trying to create a new kingdom.