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Dumb question but what even is “apple search”? Is that searches in the App Store or is there more to it?

>>helen_+(OP)
Not a dumb question at all. I've got pretty much all Apple products and a) I have no idea what "Apple search" is, and b) I can't remember ever seeing an ad delivered by Apple.

>>helen_+(OP)
Yes, it is just the search for apps in their App Store.

>>helen_+(OP)
It’s so ingrained in the OS, that it’s hardly noticeable. Yet I have certainly switched to performing initial web searches in “spotlight” rather than opening Safari.

On MacOS, (last I heard) they use Bing to deliver results you see in spotlight. On iOS, I believe it’s Google by default, for which Google pays billions of dollars each year. Mine is set to DuckDuckGo.

Then there’s the in-app searches, which yield a lot of what you need without ever going to a proper search engine. Apps and push products, travel services, etc. through spotlight search results that take you directly into the app.

Believe it or not, Apple presents a big challenge to Google’s search business, which is why they pay so much to remain on Apple’s platform.