zlacker

Can someone explain which information Apple is using to target ads?

And that's a great trick - calling it "privacy" without reducing your own data collection/telemetry/spying, only your competitors. If I want privacy, Apple is included in the companies I want to stay private from!

>>chucke+(OP)
The tweet [1] from April and blog post [2] from May. And everyone has a different definition of privacy. Which leads to [3].

But few have been asking these question since mid 2020 when Apple started a war against Data Collection. No one seems to care much.

[1] https://twitter.com/benedictevans/status/1387130787510751239...

[2] https://www.ben-evans.com/benedictevans/2021/5/13/apples-ads...

[3] https://www.ben-evans.com/benedictevans/2021/8/27/understand...

>>chucke+(OP)
Yes, Apple explains it in their privacy policy: https://www.apple.com/legal/privacy/data/en/apple-advertisin...

So geo-targeting, and targeting via fine-grained (5k people in the same segment) advertising profiles built from data such as your age, name, address, gender, what other apps you've installed, what content you've consumed in Apple products, etc.

>>jsnell+Y2
So basically all of the stuff that they won't let their competitors do.

This is 100% gonna get litigated by the EU, and I really hope they lose, because the principle is really really important, regardless of what we think of adtech.