Like the stilted writing in patents, academic writing often has a loud thundering message in the content that is never actually expressed in the writing. If you have the right context it hits you like a red brick, to the lay person is has to be explained.
Some work is like, omg this is going to change the world and another is, showing another construction of an uninteresting thing we already knew. Both are presented in the same manner. Much of this meta analysis happens on twitter and reddit, but is easy to miss. It would be nice if it was contained within the journal structure itself.