The quote you pulled is about Cloudflare’s efforts to build a better standard. They’re talking to the people with the expertise and interest to build that standard. You’ve inferred “proprietary” and “closed club”, and a ton of motive besides, and you’ve copy-pasted that speculation as if it were fact into multiple comment trees.
2. I assume that commercial companies are here to make money, not "a better future" (besides the better future for the shareholders). If they implement something, the first question is how do they make money with it.