If a bunch of startups continue to love Ruby's initial expressiveness and productivity (early code write & read cycles), then unless Ruby improves on similar dimensions then Crystal adoption may pick up.
Of course, Crystal's adoption could be stopped if Ruby (and Rails) improves on the dimensions that Bruce Perens mentioned in his video; namely correctness, reliability and efficiency. Supposedly, Crystal is supposed to be faster, more reliable and just-as-efficient-to-write given the syntactic similarities that many developers love about Ruby.