So as a purveyor of post-open software, you must have a business proposition that closes the deal. Not impossible, but different from the way most OSS projects operate today. Your skepticism is reasonable. To separate a customer from their money, you need to provide obvious value.
It strikes me that once you take one post-open package into your stack, the incremental cost of the next N is zero. So maybe there is enough virality in that feature to drive adoption. One high-value post-open project could create a coat-tail effect.