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An illustrative counterexample of "if you are an actual target for state level actors you likely will know about it" is the case of Intellect Services, a small company (essentially, father and daughter) developing a custom accounting product (M.E.Doc) that assists preparation of Ukrainian tax documents.

It turned out that they were a target for state level actors, as their software update distribution mechanism was used in a "watering hole attack" to infect many companies worldwide (major examples are Maersk and Merck) in the NotPetya data destruction (not ransomware, as it's often wrongly described) attack, causing billions of dollars in damage. Here's an article about them https://www.bleepingcomputer.com/news/security/m-e-doc-softw...

In essence, you may be an actual target for state level actors not because they care about you personally, but because you just supply some service to someone whom they're targeting.

>>Peteri+(OP)
I did say “likely know”. The point was not so much who the targets of state level actors are, but if you are a target there is not much you can do about it. The resources they can invest, especially against a smaller but more critical company, is orders of magnitude more than that organization can afford to defend against. There just isn’t a lot you can do practically to defend yourself from those kind of threat actors at smaller business. I think medium to large business have way more tools at their disposal.