I love Ian's site. It's such a good example of how you can really get geeky (in the most positive way possible) with almost anything. I'm a bit of a sneakerhead, and one good way to freshen up a pair of old kicks is new laces — perhaps even in an untraditional configuration, like lattice lacing.
I had no idea that Ian had invented this method of tying shoes. I've been using and loving it ever since i saw a gif of it on Reddit about a decade ago.