Then they would have to exit that market and I don't know about you but if I'm a shareholder in MSFT, losing on the 3rd biggest market in the world with massive growth potential doesn't seem like a good idea to me.
>>midoBB+(OP)
This is the crux of the problem, the desire for personal wealth overcoming the ethical qualms that come with supporting dictators.
I dare say that no ethical shareholder will fault Microsoft for making the decision to fight Chinse censorship. I also dare say that there are probably very few ethical shareholders in this world.