zlacker

Anyone can do this stuff. Cut a good promo that feeds into the internalized mythology of the target audience and you can get them to believe in it without a hint of skepticism.

As far as organic or not, it doesn’t really matter. People need to have an immune system for nonsense, especially it feels right. Most people can spot nonsense that goes against their own worldview. The trick is to be able to spot nonsense that is aligned with your worldview or you could directly benefit from if true.