However, if any executive is getting graded against this metric, Goodhart’s law applies, and there’s a good chance astroturfing would happen. Satya probably wouldn’t know about it.
If a Hollywood CEO says that they are trying to raise the audience Cinemascore ratings of their movies, we’d interpret that to mean that they are trying to make audience-friendly movies, not that they are trying to astroturf Cinemascore. And similarly, if someone at the studio were astroturfing Cinemascore, the CEO wouldn’t talk about it on the earnings call.
Maybe I was misreading it, but to me at the time it seemed like a flood of unreasonably positive people gushing about something they couldn't really have had any experience with.