zlacker

When you've spent millions and years promoting a brand ID, you don't change it just because ownership changed. (Another example: If I understand correctly, General Electric doesn't have anything to do with GE-branded light bulbs. They sold the business. But the buyer wanted more than the factory and the distribution arrangements, they wanted the name that people recognized.)

>>Animal+(OP)
And just to bring it all full-circle in this thread, albeit a slightly different direction:

NBC's chime was developed when it was owned by GE in the 1930s (the notes are G-E-C – General Electric Company). When GE sold its interest, that chime continued to be used.

GE later regained control of NBC, and once again sold the last of its interest to Comcast a few years ago. But the G-E-C jingle remains unchanged, the first audio trademark granted in the US.

>>whafro+x9
> NBC's chime was developed when it was owned by GE in the 1930s (the notes are G-E-C – General Electric Company).

Apparently this is folklore: https://en.wikipedia.org/wiki/NBC_chimes#%22General_Electric...