Saying "$origin virus" is _definitely_ easier to remember than - say - something like "Covid19".
Except that we were told that using "$origin" was racist, so we had to stop, and we had to use the non-easy-to-remember version.
Where we are the media has been happily talking about "the British variant" and "the Indian variant", but no-one seems to be calling _that_ racist. At least no-one who the media cares about.
This is basic PR, e.g. when Heartbleed was disclosed it was given a name so that people could discuss it and attach meaning to it.