It's the WAY Trump et al said it + their political motivations & bias. Context is very important.
"ChiNe A", almost the verbal version of slanting your eyes with your fingers.
And the more obvious 'kung flu.'
For what it's worth I've read that there has been attempts to reframe virus names from using state names as to not cast blame (though 'blame' is muddled in this case if it was leaked or worse GOF->leak).
"Spanish Flu" for instance likely didn't even originate in Spain
Fair point on the media, since variants do have actual scientific names. But I don't think the context there is the same. But they should be using consistent scientific names imho we knew H1N1 we can do that again.