So if I work in a department store, and I direct the women to the lady's clothing section, and the men to the men's clothing section, I am a sexist? Or if I'm a hairdresser, and I charge women the price of a women's cut, and men the price of a men's cut, then I'm a sexist? Your black and white definition is nothing other than an attempt to double-down on calling more things sexist than they actually are. It does not pass the common sense test. Sexism always has negative connotations. If the person is not viewed as a bad person (as you say) for their actions, then their actions were not sexist.