It was basically as part of scoring of ideas. I think in the weaknesses box the panelist had noted lack of experience / plans with respect to X and Y. So while I would make a suggestion, this was probably more in critique space.
The issue was more - unless you'd been in the space, you wouldn't realize that THIS issue was actually perhaps very important in the products success. Since I'd been a part of a business that had gotten TROMPED on for a similar set of non-product issues - it hit home.