zlacker

It's not just the ads. Do you actually trust the company that has personally identifying information about you? Do you trust the people working at said company? Any time you have information about someone, you can use it for nefarious purposes.

> As described above, FLoC cohorts shouldn’t work as identifiers by themselves. However, any company able to identify a user in other ways—say, by offering “log in with Google” services to sites around the Internet—will be able to tie the information it learns from FLoC to the user’s profile.