It strikes me that, as you say, even "normies" don't like tracking.
I think the problem is when sleek services obfuscate how they work and users don't understand what happens.
The average "normie" doesn't realise that, by default, a cloud service provider sees all their data in the clear. They assume it's somehow private, but haven't seen behind the veil to understand how services work. And the increasing complexity of the tech stack means understanding it becomes harder and harder every day that goes by.