I think one way to put it is that normies don't like a visible reminder of what the service/organization knows about them, but are otherwise perfectly content to not care about how the sausage is made. (Which is understandable since naturally a non-tech person isn't going to have a good mental model of what cookies, HTTP requests, tracking pixels etc are)
In other words, you can track the normies all you want as long as your app doesn't do something "creepy" that reveals how much it really does know about them