Typical moat-and-bailey argumentation from the woke. These people are just dripping with bad faith, as if this Coca Cola presentation isn't in ideological lock-step with DiAngelo.
The saddest part is that this madness is already fueling anti-black resentment.
1. Make statement X that implies action Y should be taken.
2. Someone takes action Y, citing X.
3. Deny that your usage of X implies Y.
And this is extremely typical of woke rhetoric. In the present case, it's summarized by "Coca Cola didn't have my permission to use my ideas", with the implication that the idea was somehow used incorrectly.
Perhaps there's a better term, but it resembles motte-and-bailey to the extent that it involves playing on ambiguity to retreat to a more defensible position.