It is, unfortunately, the same in many aspects of life, including many criminal justice systems. For example, if you are wrongly convicted in the UK it is incredibly hard to get that conviction overturned. It's literally life destroying for the people affected (definitely a lot worse than losing access to your gmail account!) but apparently the majority of the public don't know or don't care enough to pressure politicians in to changing it.
That doesn't mean the company gets to throw their hands up in the air and say "fuck it, it's too hard". We wouldn't tolerate that with our justice systems, and we shouldn't tolerate with corporations.
> apparently the majority of the public don't know or don't care enough to pressure politicians in to changing it.
Remember, Google spends millions of dollars on lobbying every year as well. And that money comes from its customers, whether directly or indirectly.