Exactly this, the people from Austria and southern Germany don't find that name offensive at all. They've had enough. And now they exert their right to be left alone and not be harassed by a serious number of english speaking idiots. Places ending in -ing hasnt the same grammatical meaning like do
ing something, that scheme is really common (Mering, Kissing, Manching, Piding, Peiting, and hundreds more). It's the same idiots that beleaguer known instagram photo spots - just a worse kind. And only for some quick silly joke that humiliates the people there. This will hopefully stop the influx of assholes stealing the village's signpost, "insta posing" at the village sign and making prank calls. Also note that normal people live there, probably in a closer knit arrangement than you normally would assume (3 digit inhabitants). I'm rather sure that persons who profit off the infamous name are looked down to (eg. the silly "Fucking Hell" beer brand, "hell" meaning light in that case in german). Dont forget it's normal people living over there, Doctors, Engineers, Farmers - and they want to be treated that way :)
PS: The pronunciation will not change.