zlacker

note that this is a landing page for marketing a (small) tech trends consultancy. it couches itself as counterintuitive new information on a hot-button topic that you can share with friends to be the in-the-know cool kid on the block for 10 minutes, to drive clicks, likely more as a branding and awareness campaign than a top-of-funnel source.

it's not well researched because it doesn't need to be, but it grazes past just-interesting-enough ideas to be plausible to a large percentage of visitors. just enough effort went into it to be effective, but no more (which is the right balance to hit).

as a piece of marketing, i'd give them a thumbs up. as a piece of social media fodder (ironically), claws up! as elucidating content, thumbs down.