"The longer they talk about identity politics, I got 'em. I want them to talk about racism every day. If the Left is focused on race and identity, and we go with economic nationalism, we can crush the Democrats." -Steve Bannon
That was good, but too late. It seemed like he mostly got "Ok, boomer" responses from his target.
Well, Obama was a President, not a cult leader. I'm not sure he ever really believed his voters would obey him about anything.
Nonetheless, he was at least mentioning it negatively at least as far back as 2015. https://www.theatlantic.com/notes/2015/09/president-obama-on...