This has been discussed to death since the group started. The name was intentionally chosen and too was purposefully left off. If the phrase invokes a negative reaction but phrases like "Save the rainforest" or events like breast cancer awareness month don't invoke a similar reaction then it's meant to be introspective. I saw it translated with too in parenthesis in foreign newspapers in the beginning but not recently.
Several years in people constantly arguing all lives matter and disingenuously arguing the point after correction are also a good filter for trolls.