Except that every other business can now refuse to serve that business services, because that business serves people nobody else likes.
Given even time and systematic discrimination, that business owner and everyone they serve will be driven to destitution and cease to be a meaningful market segment. They, along with the people they serve can't afford to buy anything anyways.
Should society should just let them die because of the magic of capitalism and (???) rights?
I think there will always be places that exist that help everyone. First in mind are churches, who often will help people even if the people they help have differing views.
At some point you will run down all these dead-end alleyways and you will realize that the perfect spheroid does not exist. For your moral sake I'd hope it's sooner than later.