If, like a significant portion of the HN audience, you are straight, white, middle class and male it's probably easier for you to dismiss the right to fair treatment than it might be for individuals in those categories.
With that being said, in the private sector, there really is no "right to fair treatment" with exceptions for anything required by law for affirmative action. By forcing fairness (where a business must provide service to someone it doesn't want to), you are simultaneously removing the freedom of association [0].
[0] While not explicitly stated in the US constitution is argued to be a fundamental human right.
I'm not you, and I can't imagine what your situation is, but I'll bet whatever precious little civil rights laws that are enforced wherever you are has probably has helped you more than you know.
Some people thought pandemic response teams are a waste of money, until a pandemic happened, then they realized perhaps there wasn't a pandemic previously because that team was doing their job.
Segregation wasn't a case of the government pushing these ideas on to unwilling populace.
White parents were more likely to be able to afford to move which resulted in them leaving. Minorities tended to be poorer and could not leave and stayed in the areas with the worse schools. Kids who go to worse schools are less likely to get out of poverty so they stayed in the same poor areas and had kids in the same area repeating the cycle.
Since schools are typically given money based on property tax it meant that the schools in poor areas tended to receive less funding. There are also issues with teachers getting lower pay if they were in a poorer school. I think these issues are fixed in some states but there are still issues related to this in various states.