zlacker

Depends on who are your customers, and how easily are they swayed with a twitstorm.

>>DenisM+(OP)
Quite. Plenty of people who've had their small businesses targeted by various social media bandwagons for non-business reasons in the past few years.

>>paragr+o3
Sadly a valid point. However, I would submit that as a business you are less susceptible to the "silence is violence" attack than an individual would be. But who knows, the times they are a-changin.