Yeah, that's exactly what I had in mind. Microsoft had a very specific modus operandi in their bad old days, that was different then what they did with AppGet. Here they basically acted like a regular big company trampling over a small company. You'd be hard-pressed to find any big company that hasn't done that. I remember, for example, when Google created 'Go' lang, they didn't care that there was an existing programming language named 'Go!'[1]
[1]https://en.wikipedia.org/wiki/Go!_(programming_language)#Con...