Looks like all the bigger companies are doing this now.
This seems like genericisation in trademarks to me. Sometimes things grow to be useful more broadly -- that seems like something to celebrate.
If you're railing against capitalism in general however, then I'm with you! Distribution of wealth shouldn't be left to a fight between a small cadre of corporation owners vs. the populous.
This furor is a surprising flip-flop given the usual "information wants to be free" and "patents for software are dumb" cheerleading that we usually see around here.