zlacker

That's a fair point in two ways: most media outlets can't really deliver much more than a soundbite, and people experienced in communicating with them know this and simplify what they say to a soundbite. That's also true for all the memes, what can you fit into a GIF?

It's also affected by what motivates people to share something:

"Natural products produce fewer side-effects." Interesting.

"Pharmaceutical company disparages a study about negative impacts of their products." Also interesting.

"Big Pharma conspired to shut down revolutionary natural cures and push poisons!" The us vs them aspect is an implicit call to action, as marketing guys put it.